Scanning QR codes is a simple process; simply point and shoot. The address will be displayed on the reader for you to follow. Simply tap on it to be taken to the page or app. There are times when the QR code you’re reading is simply inaccessible. Perhaps it’s across the store or in a difficult-to-reach location. It can be difficult to align your camera to scan the code. This is where Google enters the picture. The company is developing a new API that will allow the QR reader to automatically identify and zoom in on a code.