HMD Global Phone
HMD Global has teamed up with Mattel to launch the Barbie Phone, a retro flip phone designed for those looking to reduce screen time. With a unique Barbie-inspired design, this device aims to promote digital wellbeing.
HMD Global Phone Design and Customization
The Barbie hmd global phone stands out with its striking pink color and a front screen that doubles as a mirror, perfect for quick touch-ups. It comes with two interchangeable back covers, inspired by classic Barbie designs: vibrant swirls from the 1992 Totally Hair Barbie doll and a vintage shooting heart motif. Users can further personalize their phone with stick-on crystals and retro-themed Barbie stickers featuring flowers, flamingos, and rainbows.
Adding to its charm, the phone includes a pastel beaded strap with charms like mini 1959 sunglasses and a Malibu roller skate, packaged in a special Barbie and HMD-branded jewellery box.
User Experience and Features
The device offers a unique Barbie-themed user interface, complete with wallpapers, app icons, and features that encourage digital balance. It provides access to digital wellbeing tips, meditation guides, and self-care reminders, all in line with the Barbie aesthetic. Additional fun elements include Barbie-inspired ringtones and hidden Easter eggs like special wallpapers and greetings from Ken, which can be unlocked using specific codes.
Pricing and Availability
The Barbie hmd global phone is priced at £99 (around ₹11,008) in the UK and €129 (around ₹12,085) in Europe, with availability starting today, August 28. In the US, it will be available from October 1 for $129 (around ₹10,825), with pre-orders beginning on September 23. Availability in India has not yet been announced.
HMD Global Phone Specifications
The phone features a 2.8-inch QVGA internal screen and a 1.77-inch external display. Powered by the Unisoc T107 processor, it includes 64MB of RAM and 128MB of internal storage, expandable up to 32GB via a microSD card. The device operates on the S30+ operating system, supports dual SIM, and includes a VGA rear camera with LED flash.
Conclusion
Additional features include a 3.5mm headphone jack, an MP3 player, and FM radio with both wired and wireless options. Connectivity is supported via Bluetooth 5.0 and a USB Type-C port. The phone supports GSM/GPRS 900/1800, WCDMA, and LTE Cat1 networks. Weighing 123.5 grams and measuring 108.4 x 55.1 x 18.9mm, it is powered by a removable 1450mAh battery, providing up to 9 hours of talk time.
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