As stated by Meta’s Chief Product Officer (CPO), Chris Cox, this app will use the ActivityPub social networking protocol. In other words, users will be able to transfer their Instagram accounts and followers to the new platform.
According to reports, Meta is currently in discussions with a number of celebrities about using the platform. Oprah Winfrey, the Dalai Lama, DJ Lime, and others are among them. Meta began developing this app in January, and it is expected to be released soon. Of course, Meta wants to get it done as soon as possible, but it also wants to provide a compelling product.