Meta has been planning to bring advertisements to WhatsApp for several years, at least since 2018, when the company was still known as Facebook. The company had planned to start the pilot in 2020, but it did not work out. Since then, there hasn’t been much talk about it. However, the social media behemoth never abandoned the concept. After all, online advertising is a hugely profitable industry. With WhatsApp’s global popularity (over two billion users), Meta has the potential to make a fortune.