PR Writing Tips
PR vs Ads: What Works Better for App Growth?
Should you invest in PR or paid ads to grow your app? Many developers face this dilemma, especially in early stages. Both strategies offer unique advantages, but they serve different purposes. This article breaks down the real differences between PR and ads so founders can choose the right growth path.
Getting Your First 5 Media Mentions as an Indie Developer
Getting Your First 5 Media Mentions as an Indie Developer
How to Turn Product Updates Into PR Opportunities
Many developers struggle with pitching their apps because they don’t want to sound salesy. The challenge is finding a balance between clarity and authenticity. This guide shows how app founders can pitch their products naturally, using a human voice that resonates with journalists and readers alike.
How to Pitch Your App Without Sounding Like a Marketer
For many developers, pitching their app feels uncomfortable. You’ve spent months building something meaningful, but the moment you try to explain it publicly, it suddenly starts sounding like marketing. The fear of sounding “salesy” stops many founders from doing PR altogether. The good news is this: you don’t need to sound like a marketer […]
Writing Your First Press Release as a Developer
For many app developers, writing a press release feels unfamiliar territory. You’re used to writing code, documentation, or release notes — not media announcements. But the truth is, your first press release doesn’t need to be perfect. It just needs to be clear, honest, and structured. Many developers learn this process by studying how startups […]
Your First 90 Days of PR as an App Founder (Action Plan)
PR doesn’t have to be complicated. This 90-day roadmap shows founders how to prepare, pitch, and build media momentum step by step.
What Makes an App Newsworthy? A Founder’s Guide
Not every update deserves a press release. Understanding what makes your app newsworthy is the first step toward effective PR. This guide helps developers identify story angles that journalists actually care about.
The Simplest PR Workflow for Busy App Developers
One of the biggest barriers developers face with PR is perceived complexity. Many assume PR requires agencies, media databases, and complex campaigns. In reality, a simple workflow can deliver surprisingly strong results. Many successful startups share their launch strategies and marketing insights on platforms like Indie Hackers, showing that developers can manage PR themselves without […]